Anastasia Beverly Hills Subculture Palette- My Review & Thoughts


I am late to the game when it comes to this palette. If I’m being honest, I was going to pass this palette up when it first came out. I loved the shades in this palette… however, I didn’t think they were my kind of shades. I was unsure if I would get a lot of use out of this palette, so I decided to skip it.

Fast forward to all the drama that started to surround this palette. Yikes! I watched a lot of youtube videos, (mostly negative) reviews… it seemed like no one liked this palette, found it hard to work with, hard to blend, the kick up was insane, fallout was terrible, the shades oxidized, you name it. The way this palette was being talked about, you’d think they were talking about a cheap drugstore brand palette.


Part of me was kinda thinking, “Phew, glad I skipped out on that one!” While, the other part of me was like, “Hmm.. I’m kinda curious to see what this palette is all about and will I have a hard time using it?”

I’m very much the type of person that likes to hear what others think of a product, movie, item, whatever. However, I’m the type that needs to try it out, watch it, etc, for myself and judge it for myself.

I usually find with a lot of things that people “hate” I end up liking and vice versa. Not always, but it happens.

Towards the end of September I cashed in some Ulta rewards points and decided to pick Subculture up along with some other goodies.

I figured I’d return this if it was as horrible as everyone claimed it was. In the back of my mind, I kinda figured I’d have problems with this palette and I’d probably be returning it soon. I mean, wasn’t everyone having issues with it? Wasn’t this palette the black sheep of the ABH family?


My initial thoughts when I first tried this palette out was… “Wow, this is pretty good.” I didn’t have any issues… surely, nothing crazy, like every youtuber and others were saying.

The more I used this palette the more I started to really love it. Some of the shades I thought I’d hate (on me) turned out to work really well. Blending wasn’t difficult, at all, for me. I mean, blending has been pretty flawless… same as all my ABH shadows. These shadows are soo pigmented. A little really does go a long way. I’m not one to dig heavily into my shadows and I don’t put a lot of pressure on my brush.

I’ve had little to NO fall out! Say that again?! I tap the excess off and it’s been smooth sailing. There is a good amount of kick up, but I’d compare it to the same amount you get with the Modern Renaissance palette, if you own that one and you’re familiar with it.


All the craziness that’s surrounded this palette, I’ve had none of it. My final thoughts are, this palette (or at least the one I purchased) is really good! I really love it! Now, I don’t know if they fixed any issues with the palettes. I heard they were going to repress the shadows. I don’t know if this is an improved palette from the first release? I don’t know if some people got bad batches? I have no idea! All I can tell you is what my experience has been and how my palette has performed.

I will say a few minor cons, if you will.. or just things I’ve noticed about this palette are:

Electric : While, this shade looks amazing… it requires work. You need to build it up (if you don’t use Fix+) if you expect to get any kind of color payoff. It’s light. Almost too light for my liking and I have to really dig my brush in over and over to build it. You could add Fix+ to make it pop. (which I did) I’ m a little disappointed in that shade. I used it in my inner corner for one look I did and I did notice it kinda faded away (not fully) but it wasn’t as intense as when I first applied. It was maybe four hours or so in? 

Edge : From the look of this shade I thought this was going to be a bright (ish) kind of yellow. It swatches darker than it looks in the pan and goes on darker as well. The shade is described as a gold mustard.. and I guess that’s pretty true. In person I thought it would be a much brighter shade than it turned out to be. It’s nothing major. I was just a little surprised by it.


My favorite shades from this palette are : Adorn, All Star, Roxy, Fudge, and New Wave. I am really having fun with this palette and I’m… dare I say it, kinda obsessed with it! I used it all last week and I can’t tell you enough how happy I am that I decided to give it a chance.

I would definitely say if you’re curious about this palette… go swatch it. Purchase it if you want and if it doesn’t work out for you, return it. I had planned on doing that. The more I talk with others, the more I hear about their positive stories and their love for this palette as well. It’s refreshing, considering all the negativity that surrounds this palette.

All I can say is, I love it. That’s MY opinion. No one’s opinion about a product is right or wrong. It’s what works for you, your own personal experience with a product, what you like/ dislike. Everyone is different and everyone has different experiences, skin types, tones, techniques, etc.

I think it’s crazy that some who have never even tried this palette hate on it. How can you hate something you’ve never tried for yourself? Why? Because some Youtube influencer had a bad experience, so now it must be a bad product? You should be making decisions for yourself based on your own personal experiences. No one’s word is God. Just because you might not like something, doesn’t necessarily mean it’s a bad product. Someone else might love that same product you hate… and that’s okay.

I also find it crazy that because someone likes this palette, others try and almost argue the fact of liking it. I had someone on Instagram go back and forth with me almost trying to argue and change my opinion on it. I mean, really? Do you know how many products or brands I hate that others love and have good experiences with? I’d never think to try and dispute their opinion or take on something I don’t like. Who even does that? As I mentioned, we all have different experiences and taste/ likes. It’s so weird when it comes to this palette… it seems like if you’re in the majority of liking this palette, you must be lying because it’s just such a “terrible, awful, palette.”

Yup. All of us who spend our own money who get nothing out of it, are not paid to give a good review, & are just giving our honest opinion to others must be lying. *rolls eyes*

Just my two cents on the whole matter. At the end of the day, it’s not that serious. It’s just makeup. Take a deep breath and relax.

Have you tried this palette? What has your experience been like? Let me know!

Thanks for reading! 🙂

xo – Jenn





13 thoughts on “Anastasia Beverly Hills Subculture Palette- My Review & Thoughts

  1. My experience was like this too. I actually just got it 2 weeks ago, and I also love my palette!
    I was thinking the same thing that maybe they did change something about the palette/formula, but either way I really enjoy mine too and I’m really glad I picked it up!

    Liked by 1 person

    • Oh, I’m so glad to hear that you’ve had a similar experience! I love my palette too!! I’m thinking that must be the reason why so many had bad experiences the first time around. Mine has been great and a new favorite! So happy to hear you’re thrilled with yours too. ☺️😊


  2. That’s funny because when it came out I wanted it so bad and then everyone was dissing it. I just said wow I dodged a bullet. Then I won it in a giveaway and I love it! I’m not an expert but I felt the same as you. I’m happy I have it now.

    Liked by 1 person

    • Yes!! I’m so glad I got it! It has become a favorite of mine. I got mine later after it was released, so I don’t know if they reformulated the palette or what. Mine has been great! No major issues! I’m glad you love yours too!!


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